This is a sponsored post in collaboration with Russell Brunson. All opinions are my own.
I just finished reading Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson. Brunson is a powerhouse entrepreneur and this book is like having a business coach in your hands anytime you crack open the pages. He reveals classic and foundational direct marketing techniques that will allow you to be ahead of the game when it comes to new trends. He’ll help you develop x-ray vision that allows you to see opportunities before anyone else. He shares his master evergreen strategies to catch your dream customers and keep them coming to your website and funnel over and over.
About Russell Brunson, author of Traffic Secrets
Russell Brunson is a Best-Selling Author and CEO of the 100 million dollar software company ClickFunnels. He has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and popularized the concept of sales funnels. In 2014, Russell and partner Todd Dickerson launched ClickFunnels, which became the fastest-growing non-venture backed software company in the world. And he’s sharing the knowledge that made him so successful in Traffic Secrets.
Going from idea to business
Most of us have big ideas. We know what products or services we’d like to put out into the world. The problems are in the fine-tuning.
- How do I describe what I want to do?
- How do I take this from a concept to an actual product or service?
- How do I market it to make it appealing?
- Is this something people actually need?
- Do they want it?
- Will they pay for it?
- How do I get the word out?
- Who is my ideal customer?
- How do I find them?
- How do I keep them?
- How do I keep keeping more customers?
- How do I grow this ideas into a full business that makes money?
The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting consumers to find you.
If you follow me on Twitter @rachaelmoshman, you probably saw I just did a 30-day challenge in conjunction with reading the book. By completing the Traffic Secrets 30-day challenge, you’ll learn key strategies to increase your site traffic. The Dream 100 is the core of building your customer base. This is the 100 accounts you align with most – it could be influences, Facebook groups/pages, Instagram accounts, businesses, brands, etc. Narrowing your feed down to just those top 100 that most align with you and your brand helps you tune into your idea customer.
The challenge also helps you determine what problem you want to fix for your customers. I want women to know their value and to stop putting themselves last. I want women to get to know themselves and fall in love with themselves. How do I turn that into a business? Traffic Secrets gave me lots of morsels to build from!
If you’re looking to grow your traffic, start a business, improve your business, or build a following Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers can help you!