Obsessed with Target Ava & Viv Plus Size Line

Target does not have a good track record with plus size customers. Selections have been weak for years – and nonexistent in many stores for a long stretch. Then there was the whole Lilly for Target debacle….

But Target has released their own plus size line called Ava & Viv and I’m obsessed. I’ve loved every item I’ve tried on.

That’s where I got my fatkini!

There are dresses, shorts, skirts, pants, bathing suits, shirts, tunics, etc. Just about everything your wardrobe needs. Most pieces can be dressed up for the office or down for a a casual look. There’s a mix of neutral solids and bright prints.

Have I mentioned I’m in love?

My favorite piece by far is this black and white striped maxi dress. I wore it on a cruise recently and felt like a movie store. Love, love, love.  It’s extremely comfortable and I think it’s quite flattering.

I wore it casually over my bathing suit with flip flops, but it could easily be dressed up with strappy sandals or heels and jewelry for wedding or date night.  It could just as easily be work to work with a cardigan or blazer.

And it doesn’t wrinkle!  That’s a big selling point for me.

I even met a mermaid while wearing this Target plus size Ava & Viv dress!  How cool is that?

And guess what? Dresses are currently buy one, get one at 50% off!

While you’re at it, sandals are also BOGO 50% off.

The links in this post contain affiliate links and I will receive a small commission if you make a purchase after clicking on my link.